PistonHeads Sell Your Car Review | www.pistonheads.com
PistonHeads Sell Your Car | AKA: Piston Heads Sell Car.
Pistonheads.com was originally developed as a place for TVR owners to hang out. The site was launched by David Edmonston in 1999 and so they were certainly an early starter on the web. Today they are famous for their forum that was headed in The Telegraph as “A male version of Netmums”. The forum is certainly active, but it is their impressive classifieds that makes them the big player they are.
The Haymarket Media Group are now in control. The acquisition went through in January 2007. Haymarket’s other motoring properties include Autocar, Classic & Sports Car and What Car?, but it is Piston that is leading the charge.
Following on from above, Both Autocar and What Car? usually rank between 1200 and 1400 (Alexa UK). Piston’s current rank is 315. When selling a used car, there can be 140,000 for sale at any one time on the platform. The only competitors ahead of them are the 2 giants (AutoTrader and Gumtree). When running brand searches in Google, www.pistonheads.co.uk would often show up. This heads to a blank page when you’d expect to see a redirection.
Reviews (PistonHeads Reviews @ Feefo, Review Centre & Trustpilot):
Review Centre: 74% (40) | Trustpilot: 71% (220) | Feefo: No listing.
They offer a cross-link to their sister brand (What Car?) for those that wish to get a free valuation before getting up and running. An ad can then be posted (once paid for) that will run for 30 days. There is a split between private and traders (dealers). We were impressed with the smooth layout when running sample searches. Unlike other classified sites there is no cluttering of ads here. The only real upsell they have is for Zuto as their car finance partner.
The Service Fees and Payouts:
The PH ads cost is £11.99 (private) or £25 (trade). All adverts run for up 30 days, after which they can be relisted at the same price. There are no added promotional boosts. Everyone gets a fair shot. It usually takes an hour for the advert to go live, but it can take a full working day on rare occasions.