Comparison:

AutoTrader Sell Your Car Review | www.autotrader.co.uk

About…
AutoTrader Sell Your Car
Branding:
AutoTrader Sell Your Car | AKA: Auto Trader Sell My Car.

History:
Formed in the year 1975. Hurst’s Thames Valley Trader was the first title used in 1977. The founders were John Madejski and Paul Gibbons. You’ll be familiar with Mr Madejski as being the chairman of Reading FC. This company started out with printed magazines. Their circulation peaked at 368,000 in early 2000. In 2013 they left the print game and went fully online.

Network:
NA.

Online:
www.autotrader.co.uk.

Owner:
Manchester-based Auto Trader Group Plc are now flying the flag on their own terms. There has historically however been various changes in ownership. One of the key deals was the switch between the Guardian Media Group and Apax Partners for £600 million. Apax recently sold most of their stake after the business floated on the London Stock Exchange. The remaining stake is just 1.8%.

Profile:
AutoTrader is styled in the logo and the bulk of web searches are made under this spelling. They do however identify themselves as Auto Trader UK. There often tends to be confusion with the Atlanta-based AutoTrader.com. They are owned by Cox Enterprises who we have become familiar with through both Money4YourMotors.com and WeWantAnyCar.com. They also control Motors.co.uk that is relevant here as one of AutoTrader’s key competitors. AutoTrader’s prominence is best demonstrated by their Alexa UK ranking of #70. This ranking makes www.autotrader.co.uk the UK’s most visited automotive site in 2017.

Related:
No companies.

Reviews (AutoTrader Reviews @ Feefo, Review Centre & Trustpilot):
Review Centre: 38% (120) | Trustpilot: 93% (13,700) | Feefo: No listing.

The Process:
A free valuation tool is available for initial pointers on an ideal selling price. Moving forward, an advert will need to be placed. AutoTrader’s adverts are packaged as Basic (2 weeks with 20 photos), Standard (3 weeks with greater visibility) and Premium (6 weeks with further visibility). Prices are split between cars up to £1000 and cars above £1000. We are looking at private sellers here. Trade sellers are redirected elsewhere. Ads typically go live 2 hours after payment, but they can take as long as 24 hours. You can get cheaper prices (even free) elsewhere, but this is by far the largest marketplace for cars with 460,000 live listings.

The Service Fees and Payouts:
The AutoTrader sell my car prices differ by 2 groupings. For cars under £1k the cost will be £9.95 (Basic), £14.95 (Standard) or £19.95 (Premium). Over £1k that would cover most sellers, the prices increase across the 3 levels as £36.95, £46.95 and £58.95.

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